The creator of HYPE PARK began his career in trade journalism, contributing to such outlets as Screen Int’l and Variety's Moving Pictures. In 1999, he joined Film Fest Ghent, taking on the role of P&I executive. In 2003, he became manager of Flanders Image, playing a pivotal role supporting talents and projects in achieving int'l status. He was involved in Oscar campaigns, as well as strategies at key fests such as Berlin, Cannes and Venice.