Creating a Social Media Package for Your Film

In an environment where independent films compete daily for limited attention, an effective social media presence is no longer optional. Alphapanda is one of Europe’s leading marketing agencies for the film industry. For over 15 years, the company has created social media campaigns and packages for feature films and documentaries, working with clients ranging from Warner Bros. to The Match Factory and Bankside Films.
Drawing on concrete case studies including recent major award winning films, the session explores how to translate a film’s artistic vision into compelling assets. From defining tone and visual language to creating content for Instagram, Facebook, TikTok, and YouTube, the presentation offers practical tools for producers, sales agents, and distributors.
Attendees will leave with a clear understanding of how to structure deliverables and create assets that are both impactful and true to the essence of their film.