Exploring the Patterns & Preferences of Next-Gen Viewership

How can European cinema and film festivals capture the attention of Gen Z? In this session, students from 8 FilmEU universities, alongside filmmakers and industry experts, will present fresh insights into the viewing habits of young adults.

We'll reveal key research findings and showcase creative marketing strategies designed to attract young audiences to European films and festivals. Discover practical, innovative ways to connect with Gen Z and make European cinema a must-experience for the next generation.

To attend the event, please pre-register.