New statistics out - ecological content in Finnish film and TV

Audiovisual Producers Finland - APFI has worked towards a sustainable Finnish film and TV industry since 2021. Among many things, this has included national and international collaborations, training, tools, and, most importantly, statistics. Through this long-term work, APFI aims to strengthen the industry’s awareness of its environmental impact and creative potential in addressing sustainability.
Now APFI’s Sustainability manager Anne Puolanne will share on APFI’s latest research that provides new local insight into how audiovisual storytelling can both reflect and influence society’s relationship with sustainability. The presentation explores how ecology, climate change, and sustainability are reflected in Finnish films and television, drawing on two pioneering studies by APFI. The research combined 104 hours of viewing material from 2024 with a nationwide audience survey of 1,003 respondents, revealing both the visibility of eco-themes in media and how audiences perceive them.
The studies were conducted in cooperation with the Filmiaura Association, the Finnish Television Academy, the Häme University of Applied Sciences and Innolink, and supported by the Finnish Ministry of Education and Culture’s NextGenerationEU programme.