Film Marketing Strategist, Audience Designer, Mentor, and Moderator. Currently, she works with Alphapanda, an international film marketing agency with offices in Berlin, Warsaw, and Lausanne, where she specializes in strategy development and awards campaigns. In addition to her marketing expertise, Joanna mentors and lectures at film training programs and labs worldwide, including the Doha Film Institute, Circle - Women Doc Accelerator, Torino Film Lab, First Cut Lab, Eurodoc and EAVE.